Whatever your business – multi-level marketing (MLM), networking or trading on your own, if you’re new to it, then chances are that you may have problems “selling” your products or services. My background is in IT, nothing whatsoever to do with business, so when I started my business, I had to work on getting over selling since I associated this to a shady car dealer trying to rip me off!
Supply the Missing Piece
So my concept of selling was someone trying to make me buy something I really didn’t want. This is a bit silly really since when I do want a new car, or new TV etc. I’m quite open to getting advice from someone selling these products. Selling isn’t really the problem since people do buy what they need, it’s our attitude towards it which we need to change.
From my training in NLP (Neuro-linguistic programming) it’s about “reframing” the problem, i.e. viewing it from a perspective which makes you feel comfortable. Let’s say you’re selling healthcare supplements; there are plenty of people out there interested in their health and making sure they have the right vitamins. In effect, you’re doing them a service by telling them about your products – you don’t strong arm them into buying your products, you give them the information and they decide whether or not they want them.
Think of what you’re offering people and see the benefits they’ll get from it. Concentrate on this when you sell or market your products/services. Some people will want it and some won’t – that’s fine, your aim is to inform people about it.
When I’ve been recommended a restaurant and enjoyed going there, I’m very glad that I was told about it. In some ways, it’s the same for your business – don’t see it as selling but more informing people of something which they’ll be glad you told them about.
What sort of people do you hang around with? Are your friends and acquaintances upbeat and positive, or do they like moaning about the world, the economy, how they’ll never afford the car they desire, etc. Of those two groups of people, which do you think have a chance of being successful? Hopefully you said the former group!
Find the Right Crowd
Think about successful people like Richard Branson – do you think they sit around complaining or rather, do you think they let nothing stop them and take action until they succeed. The fact is, we all have setbacks in life, on a personal and professional level. What sets the successful people apart from the complacent ones, is that they never let these setbacks stop them from achieving their goals and dreams. They always focus on being successful whatever their situation.
So think about your friends and the people in your life. Wouldn’t you rather be surrounded by positive people who will support you in your endeavours to create a successful business. When times are bad in our business, we need such people to encourage us and keep going, rather than giving in to people who have the “I told you so” attitude.
That doesn’t mean you drop all your friends. Rather, start to read books which encourage a positive attitude – look on the Internet for sites and articles, e.g. www.success.com (make it your home page!). Go to networking events just to meet like-minded people. Doing these things will help you realise that you’re not alone in creating a successful business. Just like we feed our bodies with healthy food, our thoughts and emotions need a supply of “positive” food to help us along.
Are you worried about making a success of your business? Ultimately, it boils down to our mindset – are we completely sure we can be successful?
A few weeks ago, I went to a lovely village called Broadway in the Cotswolds, England. I had a route I wanted to use at the back of my mind but used the sat nav as backup. The sat nav led me a completely different way and throughout the journey I was wandering whether it was taking me to my destination! Eventually I realised that it was 🙂
But the thing which struck me was that when I didn’t know for sure, I had many doubts about the sat nav – why was it taking me this way, would I even get there. Once I knew it was right, those doubts fell away and I could enjoy the journey knowing I would arrive where I wanted.
What struck me is how similar this is to creating a successful business. If you have no business training and are trying to create one, then you may worry and have doubts – have you got what it takes to be build a strong business.
The flip side is if you’re new to business yet know without a doubt that you can be successful – see how different this feels. One make you hesitant about the actions you’re taking, the other gives you the confidence to do what it takes.
That is how you need to think/feel if you want to build a successful business – be 100% certain that it will happen and that you are taking the steps and actions that will get you there. Just feeling like that gives you the confidence to do what it takes. It’s the doubtful thinking which causes us to give up or feel we can’t achieve it so let go of those.
So set yourself the destination of success – see yourself leading a successful, happy business and know with complete certainty that you will reach it.
In my last blog I wrote about overcoming any blocks you have to success. This takes courage because we don’t like admitting “bad” things about ourselves – I mean, who wouldn’t want a successful business!
If you really intend to create a dynamic, successful business, then remove any beliefs and thoughts which are holding you back, otherwise they will hinder you’re progress. Why is this? Because at the subconscious level, these beliefs will determine the actions you take, e.g. how to deal with rejection by clients – will you keep going or will you stop because of rejection fears.
Embrace the Waves of Success
Ultimately, if deep down you don’t think or want to be successful, you won’t be, simple as that. Consciously you may think being financially free and having a great business is your aim, but the subconscious trumps the conscious mind – everytime!
Find some time when you can be alone and admit what is causing you to be fearful of success (see some of the reasons in the last blog). Write it all down – like anything, once you face it, its power over you disappears.
Then take your list and sit down. Read through them and ask yourself if you’re now willing to release them. If you are, rip the list up into pieces knowing that you are releasing all these blocks to success as you do this. Close your eyes and visualise a fire, see the pieces being consumed by the fire. Or see them being washed away by a river – whatever feels good for you.
The aim is to see the blocks being removed. Take a deep breath, exhale and know that they are now gone and you are free to move forward to creating a fabulous, successful business.
There are times when we’re doing all then right things, but nothing much seems to happen, or we get to a certain level in the business and just can’t go any higher. What’s going on here?
As I said before, my training in NLP and interest in neuroscience has made me realize that some of us have fears of success (sounds strange but it is true). Consciously we want the money and financial freedom, but subconsciously we have blocks which are preventing that from happening and subconscious trumps the conscious mind everytime!
You may ask, why on earth would I be scared of being successful? Here are a few reasons:
- My family/friends may treat me differently once I’m successful.
- People will want my money.
- People will become jealous of my success.
- I won’t know if new friends like me or my money,
- My old friends may leave me because I’m different to them now.
- I’ll have too much responsibility handling a successful business.
- I won’t have any time for myself.
- I’ll be busy all the time making sure the business is going well.
- It’s lonely at the top.
- What do I do once I reach my goal?
- I’m not sure I can lead people all the time.
That’s just a few! It’s not a question we often ask ourselves since in this society, most people think wanting to be successful is the norm. But this is worth doing to see what’s happening at the subconscious level.
Find some time where you can be alone and in a peaceful place. Close your eyes, breath deeply and relax for a minute or two. Then ask your subconscious if you have fears of success or repeat the statements above and see which ones make you feel uncomfortable. For example, if you say “I’ll have too much responsibility handling a successful business” and you feel uncomfortable, then that’s a sign that you may have a problem with this.
Write down whatever comes to mind and find the blocks to success. It’s easier to overcome them once you actually see them. One way is to write affirmations to counteract them, e.g.
- I’m a great leader and can easily head a successful business.
- I have lots of time to enjoy myself and make sure my business is a success.
Read my blog on affirmations to make sure you write and use them correctly – May 10th, “Get Into The Groove”.
You’re not the only person with these fears. The good thing is there is a solution and all subconscious blocks can be removed once you know what they are.
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Do you find it hard to keep going some days? People keep saying no or the people you signed up just aren’t making a go if it? At times like this, think about why you signed up for this business. There must have been a reason why you thought it would be a good idea.
What were the things you wanted to do when you got to the top? A good exercise to keep you motivated is to visualise your goals. Say your goal is to take some time off and buy a round-the-world ticket.
Visualise Your Goals
One way is to create a dream board of your goals. Find pictures or make pictures of your goals. Photoshop yourself in the places you want to go to. Have fun with it. Then place all the pictures on a board and make sure you see it everyday. Whenever you look at it, you’ll know why you’re creating this business.
Another way is to visualise yourself going to the cities, places and having a great time there. Find 5-10 minutes where you can be in a peaceful place and by yourself. Sit or lie down and just imagine you’ve achieved your goal – really FEEL it, see the colours, hear the sounds, make it vividly real. Make like you’re there and really feel how exciting and wonderful it is.
You can do this for everything – visualise people saying yes to your business and joining you, see the amazing team you build and how great it is working with them.
The best thing would be to do something like this everyday. You can even do it before you drift off to sleep or in that semi-conscious state before you wake up. The more you see and feel yourself being successful, the more positive you’ll be and you’ll know that your success is close.
In a previous blog, I spoke about having a leader’s mindset now. This is also known as the “Be Do Have” model – once you have a leader’s mindset you will do the actions required to have what you desire. It may be hard at times to keep that mindset – those voices may creep in which say how can you be a good leader, what’s so special about you and so on.
One of my interests is neuroscience and how the brain works. Basically, your thoughts and beliefs create “grooves” in the brain. You know, you take the same route to work everyday, sometimes you drive and end up at your destination without even thinking about it much if at all. The grooves help us to act on auto-pilot – we’ve done this so often, we can do it without thinking about it.
Are You in the Right Groove?
So if you want to create different beliefs, you have to create new grooves. Affirmations are a good way of creating these – simple positive statements which are stated in the present and reflect how you want to be and act.
Say you want to have more confidence speaking to people about your business, then affirm:
- I’m confident when speaking to people about my business.
- People are always interested in what I have to say about my business.
- I love telling people about my business.
- I’m great at leading people and helping them be successful.
Whichever aspect you have trouble with, make some simple affirmations like above. Always use positive words and never have words like “not”, “can’t” etc. (if you want to know why, let me know).
Then say the affirmations throughout the day, or three times in the morning and evening or record them and listen to them when you’re traveling around.
By saying/listening to the affirmations, you’re creating the “leadership success grooves” that will help you get to the top.
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