Sometimes to succeed in business, we don’t need great business ability or skills, we just need persistence! There’s a great story that Harrison Ford became successful because he decided to stick around and wait for the others around him to give up!
We think that we should have a successful business in a few months, a year, etc when in reality it can take years to create such a business. The Olympics in London have just finished yet the athletes are already thinking about Rio in 2016! They know it’s years away yet they’ll still be out there day after day, in all weathers training for that one day. Their mindset is one of persistence and endurance. Even on the day itself they don’t know whether or not they’ll get a medal, but they keep training because of the vision and goal they have to succeed.
It’s the same with your business. You started it for a reason, and hopefully you have a vision of how it will look when it’s successful. OK, you don’t have a specific day when it’ll be successful but keep the flame of that vision alive when things get tough. Create the mindset of persistence – you will keep going and take the actions needed to become successful.
The thing is, why not spend the next 5 years creating a successful business as opposed to giving up now because things aren’t going to plan. What are you going to do for the next 5 years after you’ve given up – go back to what you were doing. Then you know that there’s no way you’ll succeed. Wouldn’t it be better to keep on trying? You will get somewhere with persistence, it may take a while, but isn’t that better than just giving up?