Category Archives: Business Values

Why It’s Important to Focus on Giving

If business isn’t going as well as we want, then the following saying from “Three Feet From Gold” by Sharon L. Lechter and Greg S. Reid can be profitable:

“Focus on your people more than your profits.”

This is similar to the quote from Zig Ziglar:

“You can have everything you want, if you will just help enough other people get what they want!”

Your business is about providing a resource or service to other people, so focus more on how you can serve your clients than the profits you’ll get from them.

Focus on Excellent Service

People can pick up when you’re thinking more about the money you’ll get from them than on providing them with a good service. In that case, why would they do business with you?

Focusing on others gets your attention away from what your customers can give to you. Start thinking about how you can provide an excellent service to your clients above and beyond what they expect. Once your customers see that you have their best interests at heart, they’ll come to you and no doubt refer you to others.

Is Your Business Stagnant? Turn it around…

Is your business stuck in a rut? You’re trying to get new clients, more products created but nothing seems to be working and it all feels stagnant. Then you may need a change of perspective. As it says in “Three Feet From Gold” by Sharon L. Lechter and Greg S. Reid:

“If you want something to change, then change the way you look at it.”

It’s like when we talk to a friend about a situation and they have different takes on it and so can give you different advice. We get so used to thinking the same way about things, that it seems there is no other way of looking at it.

Architecturally Magnificent or an Eye Sore!? What’s Your Perspective?

So if you’re trying the same marketing strategies or ways of meeting new clients and it’s not working, take a step back and see if you can do it differently, tweak it in some way, etc. Speak to other business owners, people who know about these things and get some advice. There may be another way to market and you just need someone to tell you about it.

Don’t lose heart if you’re business feels stuck. Just change your perspective and give it an injection of some new ideas and methods.

Build The Trust

It’s important in your business to build trust with potential clients and to keep that trust with them in the future. Think about it, when you need some work doing on the house, or you want to find a nice hotel when on holiday what do you? Usually we ask our family and friends if they know a good plasterer, or plumber, we go on the internet to read reviews of hotels, restaurants etc.

Reflect Your Business

We want to know that whoever or whatever we use or go to is trusted to be good – it’s a natural human inclination, in effect we want to feel we are in safe hands.

It’s the same with your clients – they have to know they’re in capable hands and can trust you with their wants and needs. This is why testimonials and referrals are important, it’s simply a way to validate that you and your business can be trusted.

Think about what you can do to give your clients a good experience with you and your business. Build that trust – in effect, this is building your future income so go that extra mile and give your clients great service.

Why Should They Trust You?

It’s important in your business to build trust with potential clients and to keep that trust with them in the future. Think about it, when you need some work doing on the house, or you want to find a nice hotel when on holiday what do you? Usually we ask our family and friends if they know a good plasterer, plumber, we go on the internet to read reviews of hotels, restaurants etc.

We want to know that whoever or whatever we use or go to is trusted – it’s a natural human inclination, in effect we want to feel we are in safe hands.

Establish Trust

It’s the same with your clients – they have to know they’re in capable hands and can trust you with their wants and needs. This is why testimonials and referrals are important, it’s simply a way to validate that you and your business can be trusted.

Think about what you can do to give your clients a good experience with you and your business. Build that trust – in effect this is building your future income so go that extra mile and give your clients great service.

Will They Follow You?

I’ve spoken before about having the mindset of a leader. What exactly is a good leader to you? For example, is a leader someone who has your best interests at heart, do they have integrity, are they honest, do they have what it takes to create a successful business, etc. Sit down and list the qualities a good leader has for you.

Be the Best Leader

If you’re looking to build a team and be a good leader, you should spend time having the qualities on your leader list. There’s no point wanting people on your team if you yourself haven’t got what it takes to lead them – they’ll soon see that and leave you. Think about it, if you’ve worked in a company and had a bad manager, you soon lose respect for them and don’t work as hard.

This is your business you’re building so spend time creating those leadership qualities which people admire and means that they love working with you. As you do that, you’ll attract the right people into your team – the ones who are looking for the leadership qualities you now have.

What do you Value?

We live by our values but does anyone actually know what they are or what it means? A value is usually a single word which defines who you are and what you believe in, e.g. Fun, Adventure, Happiness, Integrity, Authentic, Recognition, Wealth, etc.

As a small business owner, your values are most likely your personal values. If you value “integrity” and “fun”, then your business should incorporate this – it’s a reflection of who you are and also easier to work with. For example, if “adventure” isn’t on your value list, then trying to create a business which has “adventure” as a value will be difficult since you don’t see it as important in your life. You may feel that it’s good for the business to market this, but if you’re heart isn’t into being adventurous, it will be difficult to implement.

Below are some values, there are many more. Which ones resonate with you? In the next blog, we’ll see how you can use these in your business.

Abundance, Acceptance, Achievement, Adventure, Ambition, Authenticity, Challenge, Charity, Competitiveness, Contribution, Creativity, Excellence, Family, Fame, Freedom, Fun, Happiness, Honesty, Humility, Independence, Innovation, Integrity, Justice, Leadership, Loyalty, Passion, Peace, Recognition, Relationships, Reliability, Respect, Safety, Security, Service, Spirituality, Success Trust, Wealth