If business isn’t going as well as we want, then the following saying from “Three Feet From Gold” by Sharon L. Lechter and Greg S. Reid can be profitable:
“Focus on your people more than your profits.”
This is similar to the quote from Zig Ziglar:
“You can have everything you want, if you will just help enough other people get what they want!”
Your business is about providing a resource or service to other people, so focus more on how you can serve your clients than the profits you’ll get from them.
People can pick up when you’re thinking more about the money you’ll get from them than on providing them with a good service. In that case, why would they do business with you?
Focusing on others gets your attention away from what your customers can give to you. Start thinking about how you can provide an excellent service to your clients above and beyond what they expect. Once your customers see that you have their best interests at heart, they’ll come to you and no doubt refer you to others.