Your attitude to life and your goals is everything. A great quote from “Three Feet From Gold” by Sharon L. Lechter and Greg S. Reid is :
“10% of your attitude is determined by what life hands you and 90% by how you choose to respond.”
Reading about the athletes in the Paralympics in London this year, the one thing which stood out was the way they chose to handle being disabled. Many of them had accidents which meant they lost limbs but they decided to embrace life and carry on regardless. They could just as easily have decided life was unfair and become negative and resentful but instead they chose the opposite.
Have A Bright Attitude
All of us have a choice as to how to respond everytime something bad happens. Learn to choose the positive aspect, to carry on whatever the setback and we will overcome all obstacles thrown in our way.
Choosing to be positive means that our attitude is always upbeat and we know we can achieve our goals whatever happens.
In the previous blog, I spoke about various marketing strategies. Hopefully you’ll have picked 1-3 strategies which appeal to you (don’t try to do everything at once otherwise you’ll feel overwhelmed and end up doing nothing!)
One useful thing is to think of ways to leverage and recycle your content. Basically think of the different ways you can get your content in front of as many people as possible.
We’re all different, some of your clients like to read, others prefer to learn by video or audio. So you can take the contents of a blog and turn it into a video or an article. This allows you to spread the same content to many people over a variety of media so creating a bigger audience for yourself and your business.
Create Your Marketing Strategy
The next thing to do is to guide those people who are interested in your content into your funnel. They’ve already shown an interest in what you have to offer, so guide them to your products/services. Send them to a lead capture page – a place where you can offer them a free PDF or link to a video about your business product or service in return for their email address.
Once you have their email address, send them a daily/weekly email about your business (auto-responders allow you to set this up automatically). The aim is to engage with them and build a relationship whereby they get to know you and buy from you.
Creating a funnel and guiding people through it is a large topic. You’re finding the people who are interested in your business and guiding them to what you have to offer via emails, newsletters, etc. This allows you to give them access to promotions, discounts, etc. You can see what an individual buys and then guide them to what else they can buy, etc.
In summary, use your marketing content in many ways to get the most people to engage with you and create a relationship with them which will allow you to offer your business products and services to them.
Do you find it hard to keep going some days? People keep saying no or the people you signed up just aren’t making a go if it? At times like this, think about why you signed up for this business. There must have been a reason why you thought it would be a good idea.
What were the things you wanted to do when you got to the top? A good exercise to keep you motivated is to visualise your goals. Say your goal is to take some time off and buy a round-the-world ticket.
Visualise Your Goals
One way is to create a dream board of your goals. Find pictures or make pictures of your goals. Photoshop yourself in the places you want to go to. Have fun with it. Then place all the pictures on a board and make sure you see it everyday. Whenever you look at it, you’ll know why you’re creating this business.
Another way is to visualise yourself going to the cities, places and having a great time there. Find 5-10 minutes where you can be in a peaceful place and by yourself. Sit or lie down and just imagine you’ve achieved your goal – really FEEL it, see the colours, hear the sounds, make it vividly real. Make like you’re there and really feel how exciting and wonderful it is.
You can do this for everything – visualise people saying yes to your business and joining you, see the amazing team you build and how great it is working with them.
The best thing would be to do something like this everyday. You can even do it before you drift off to sleep or in that semi-conscious state before you wake up. The more you see and feel yourself being successful, the more positive you’ll be and you’ll know that your success is close.
So you’ve set your goals and you know what you need to do to achieve them. That’s the easy part! The next part is working out how you’ll implement the plan you made. This is where strategy and tactics come into play.
A strategy is what you’re going to do and a tactic is how you’re going to do it. So one strategy may be that you’ll use the internet and social media to find prospects. The tactics is how will you do that – will you write a blog, an ebook, use Facebook ads, Google ads etc. If you decide to write a blog then work out which blog software you’ll use, can you set it up or do you need someone to help you, what will you write about and when?
If you’re strategy is to meet people who could in interested in the business, then a tactic may be to go to networking events. If you specifically want more customers, then a strategy may be to make a list of the places where you find your ideal clients and a tactic is how to approach them – do you create a leaflet, set up a poster advertising yourself, give out cards, etc.
All you’re doing is taking a high-level view of a goal and breaking it down into smaller and smaller steps via strategies and tactics until you know the actual actions you need to take. At this point, you’ll have a good idea of how long each step will take, whether or not you can do it alone or need help, and so on.
Making your goals concrete like this helps you to realize that being successful is completely possible. Instead of just having a vague notion of what to do, you now have specific steps you can follow. As you implement the actions, you’ll feel great knowing you’re on your way to success.
It’s very important to always set goals for your business. It’s like this, if you went to buy a train ticket and didn’t know your destination, you wouldn’t get very far! It’s the same for your business – is it going to a specific destination, or wandering aimlessly all over the place?
There’s no point saying I want to be successful and hoping that it’ll just happen. Do you think the big leaders out there like Richard Branson, Alan Sugar or Donald Trump created multi-million businesses by just hoping things would work out? Of course not, they had business plans, goals, expected projections, etc – basically a route to follow.
It’s the same for you – you want a clear cut route to your success via your goals. This helps you focus on the actions you need to take to expand your business.
For goal setting you first decide what you want to achieve in a year or 6 months and work backwards from there. Let’s say you want to be earning 10K a month 6 months from now. Sit down with your upline and work out how many prospects will have to be converted, how many customers you’ll need to make that much money in 6 months. This will give you an idea of how many people you’ll need to find within 6 months. Then work backwards from there, so how many people will you need to find in 3 months to get you there, then 1 month, then for each week in that month and that way you’ll find out the steps you have to take now.
The example above is for my particular business If yours works differently, then pick a goal for you and work out in the same way how your business will get you there.
I hope you can see that setting goals is essential to be successful. Focusing you’re energy and attention on them will definitely do more for your business than just hoping you’ll meet the right people and that things will work out.
Posted in Goals