So you have your goals, you know exactly how you’ll get people interested in your business. The problem is, you’re so excited about your business, you think everyone you meet will be and so you enthusiastically tell them everything in one go – in a way, you’re puking all over them with your business details (not a very nice analogy, but I hope you get the point!)
Would he be Interested in your Business?
Put yourself in their shoes. A stranger approaches you, introduces him/herself, and before you know it, they’re telling you about an exciting new venture you can join and how brilliant it is! It may be about skincare products, finance packages, vitamin supplements, whatever. Problem is, if you don’t care about any of these things, why on earth would you be interested.
If you really want a Thai dinner, no amount of someone telling you pizzas are great would make you change your mind. It’s like that with everything – if the person you’re speaking to doesn’t have any interest in what you’re saying, they’ll just switch off. So you’ve made your pitch, got another “no” and your confidence has gone again.
Yes, you need people to make your business succeed, but make sure you approach the right people. I don’t want someone trying to sell me a new car when I’ve just bought one or I’m happy with what I have. But if my car keeps breaking down, then I am interested.
Be circumspect – find out whether the person you’re speaking with is looking for another business opportunity, does that potential customer actually value what you have to sell. If a person doesn’t care about vitamins or skincare, then don’t bother telling them or persuading them. It’s mentally wearing and can break your confidence.
A better strategy is to go to those places where people will be interested – say beauty salons or health spas if you’re promoting such products. It’s like the car analogy – there are people interested in what you have to offer so find them first and then give them all the details. They’ll love your excitement and enthusiasm and will listen to what you have to say. This way your confidence in yourself and what you have to offer will increase.