Are you building your business part-time or full-time? Whichever way, work out how many hours you can spend on growing your business and then commit to those hours. Create a plan of action and schedule exactly what you’ll be doing during those hours – will you be calling potential clients, working on your web site, blogs, etc.
If you don’t know what to do, focus on the tasks which will get money coming into your business and attract new clients. You should have an end goal in mind, so work out the steps and tasks needed to get there.
Look at your marketing situation – how will you get people to know about your business. Think about your ideal clients – who wants your products or services, where do they hang out, what sort of jobs do they have, what are their interests.
For example, people interested in health supplements may be more likely go to the gym, be into fitness, visit health food shops, etc. There’s no point wasting time and money trying to attract people who don’t want what you have to offer.
Think about your marketing budget. How much can you afford to spend every month on things such as local ads or Facebook ones. You have to constantly ensure you’re business is being promoted to get new clients.
One you know how many hours you can spend on your business and the amount of money you have to spend, choose your marketing strategies. If you can afford it, outsource the tasks you find difficult such as copyrighting your ads.
If you don’t have a huge budget, think about the marketing strategies you can do or learn about, keeping in mind you don’t want to take too long to get your message out there.
Some examples of good free strategies would be:
- Social Networking on Facebook, LinkedIn or Twitter
- Video Marketing
- Article Marketing
Some examples of good paid strategies would be:
- Facebook Ads
- Local Ads
- Banner Advertising
For the free strategies, which appeal to you? Do you like writing or making videos. If you’ve never done it before, give it a go, see what appeals to you. If you have a marketing budget, work out the cost of the strategies you want to pursue. Or maybe do the ones you like and pay for others. It’s upto you, the aim is to get your message out to the right people as quickly as possible.