Tag Archives: Home Business

Why It’s Important to Focus on Giving

If business isn’t going as well as we want, then the following saying from “Three Feet From Gold” by Sharon L. Lechter and Greg S. Reid can be profitable:

“Focus on your people more than your profits.”

This is similar to the quote from Zig Ziglar:

“You can have everything you want, if you will just help enough other people get what they want!”

Your business is about providing a resource or service to other people, so focus more on how you can serve your clients than the profits you’ll get from them.

Focus on Excellent Service

People can pick up when you’re thinking more about the money you’ll get from them than on providing them with a good service. In that case, why would they do business with you?

Focusing on others gets your attention away from what your customers can give to you. Start thinking about how you can provide an excellent service to your clients above and beyond what they expect. Once your customers see that you have their best interests at heart, they’ll come to you and no doubt refer you to others.

Why Should They Trust You?

It’s important in your business to build trust with potential clients and to keep that trust with them in the future. Think about it, when you need some work doing on the house, or you want to find a nice hotel when on holiday what do you? Usually we ask our family and friends if they know a good plasterer, plumber, we go on the internet to read reviews of hotels, restaurants etc.

We want to know that whoever or whatever we use or go to is trusted – it’s a natural human inclination, in effect we want to feel we are in safe hands.

Establish Trust

It’s the same with your clients – they have to know they’re in capable hands and can trust you with their wants and needs. This is why testimonials and referrals are important, it’s simply a way to validate that you and your business can be trusted.

Think about what you can do to give your clients a good experience with you and your business. Build that trust – in effect this is building your future income so go that extra mile and give your clients great service.

Create Your Ideal Client List

There are now 7 billion people on this planet. Chances are there are enough people who want the products/services you’re offering to make your business successful! It’s up to you to work out which of those 7 billion want to do  business with you.

For example, say you’re a butcher, is it worth trying to persuade a vegetarian to buy meat? That’s what some businesses do, they assume everyone will want what they have to offer and so waste time and energy marketing to anyone and everyone.

In the previous blog, I spoke about the 80/20 rule. If you’re marketing to people who aren’t your ideal clients, chances are those actions fall into the 80% of non-productive work. Find some time to really think about your products/services and the kind of people who will want them (your ideal clients) then go about targeting them.

Ideal Client?

Let’s say your offering beauty products – will it be for women/men or both? What sort of age range will like your products, how much will they be earning to be able to afford them? Where do those sorts of people go, what magazines do they read? Find out as much as possible about them.

With the internet, you can now advertise on a global level so you’re not restricted to your local area. Create a Facebook page for your products, a Pinterest board for images of your products – engage people who like and want your products. See if you can advertise locally at the places where your ideal clients hang out or go to promotions/fairs where you can display them.

It’s much better to get inside the mind of your ideal client and target your marketing to them. This way you spend your time and resources on speaking to the people who have what you want to offer.

Marketing Strategies

Are you building your business part-time or full-time? Whichever way, work out how many hours you can spend on growing your business and then commit to those hours. Create a plan of action and schedule exactly what you’ll be doing during those hours – will you be calling potential clients, working on your web site, blogs, etc.

If you don’t know what to do, focus on the  tasks which will get money coming into your business and attract new clients. You should have an end goal in mind, so work out the steps and tasks needed to get there.

Look at your marketing situation – how will you get people to know about your business. Think about your ideal clients – who wants your products or services, where do they hang out, what sort of jobs do they have, what are their interests.

For example, people interested in health supplements may be more likely go to the gym, be into fitness, visit health food shops, etc. There’s no point wasting time and money trying to attract people who don’t want what you have to offer.

Think about your marketing budget. How much can you afford to spend every month on things such as local ads or Facebook ones. You have to constantly ensure you’re business is being promoted to get new clients.

One you know how many hours you can spend on your business and the amount of money you have to spend, choose your marketing strategies. If you can afford it, outsource the tasks you find difficult such as copyrighting your ads.

If you don’t have a huge budget, think about the marketing strategies you can do or learn about, keeping in mind you don’t want to take too long to get your message out there.

Some examples of good free strategies would be:

  • Blogging
  • Social Networking on Facebook, LinkedIn or Twitter
  • Video Marketing
  • Article Marketing

Some examples of good paid strategies would be:

  • Facebook Ads
  • Local Ads
  • Banner Advertising
  • Networking

For the free strategies, which appeal to you? Do you like writing or making videos. If you’ve never done it before, give it a go, see what appeals to you. If you have a marketing budget, work out the cost of the strategies you want to pursue. Or maybe do the ones you like and pay for others. It’s upto you, the aim is to get your message out to the right people as quickly as possible.

Is Selling so Awful?

Whatever your business – multi-level marketing (MLM), networking or trading on your own, if you’re new to it, then chances are that you may have problems “selling” your products or services. My background is in IT, nothing whatsoever to do with business, so when I started my business, I had to work on getting over selling since I associated this to a shady car dealer trying to rip me off!

Supply the Missing Piece

So my concept of selling was someone trying to make me buy something I really didn’t want. This is a bit silly really since when I do want a new car, or new TV etc. I’m quite open to getting advice from someone selling these products. Selling isn’t really the problem since people do buy what they need, it’s our attitude towards it which we need to change.

From my training in NLP (Neuro-linguistic programming) it’s about “reframing” the problem, i.e. viewing it from a perspective which makes you feel comfortable. Let’s say you’re selling healthcare supplements; there are plenty of people out there interested in their health and making sure they have the right vitamins. In effect, you’re doing them a service by telling them about your products – you don’t strong arm them into buying your products, you give them the information and they decide whether or not they want them.

Think of what you’re offering people and see the benefits they’ll get from it. Concentrate on this when you sell or market your products/services. Some people will want it and some won’t – that’s fine, your aim is to inform people about it.

When I’ve been recommended a restaurant and enjoyed going there, I’m very glad that I was told about it. In some ways, it’s the same for your business – don’t see it as selling but more informing people of something which they’ll be glad you told them about.

Is Your Destination Set To Success?

Are you worried about making a success of your business? Ultimately, it boils down to our mindset – are we completely sure we can be successful?

A few weeks ago, I went to a lovely village called Broadway in the Cotswolds, England. I had a route I wanted to use at the back of my mind but used the sat nav as backup. The sat nav led me a completely different way and throughout the journey I was wandering whether it was taking me to my destination! Eventually I realised that it was 🙂

Destination Success

But the thing which struck me was that when I didn’t know for sure, I had many doubts about the sat nav – why was it taking me this way, would I even get there. Once I knew it was right, those doubts fell away and I could enjoy the journey knowing I would arrive where I wanted.

What struck me is how similar this is to creating a successful business. If you have no business training and are trying to create one, then you may worry and have doubts – have you got what it takes to be build a strong business.

The flip side is if you’re new to business yet know without a doubt that you can be successful – see how different this feels. One make you hesitant about the actions you’re taking, the other gives you the confidence to do what it takes.

That is how you need to think/feel if you want to build a successful business – be 100% certain that it will happen and that you are taking the steps and actions that will get you there. Just feeling like that gives you the confidence to do what it takes. It’s the doubtful thinking which causes us to give up or feel we can’t achieve it so let go of those.

So set yourself the destination of success – see yourself leading a successful, happy business and know with complete certainty that you will reach it.

Smash the Barriers to Success!

In my last blog I wrote about overcoming any blocks you have to success.  This takes courage because we don’t like admitting “bad” things about ourselves – I mean, who wouldn’t want a successful business!

 If you really intend to create a dynamic, successful business, then remove any beliefs and thoughts which are holding you back, otherwise they will hinder you’re progress. Why is this? Because at the subconscious level, these beliefs will determine the actions you take, e.g. how to deal with rejection by clients – will you keep going or will you stop because of rejection fears.

Embrace the Waves of Success

Ultimately, if deep down you don’t think or want to be successful, you won’t be, simple as that. Consciously you may think being financially free and having a great business is your aim, but the subconscious trumps the conscious mind – everytime!

Find some time when you can be alone and admit what is causing you to be fearful of success (see some of the reasons in the last blog). Write it all down – like anything, once you face it, its power over you disappears.

Then take your list and sit down. Read through them and ask yourself if you’re now willing to release them. If you are, rip the list up into pieces knowing that you are releasing all these blocks to success as you do this. Close your eyes and visualise a fire, see the pieces being consumed by the fire. Or see them being washed away by a river – whatever feels good for you.

The aim is to see the blocks being removed. Take a deep breath, exhale and know that they are now gone and you are free to move forward to creating a fabulous, successful business.