Sometimes to succeed in business, we don’t need great business ability or skills, we just need persistence! There’s a great story that Harrison Ford became successful because he decided to stick around and wait for the others around him to give up!
We think that we should have a successful business in a few months, a year, etc when in reality it can take years to create such a business. The Olympics in London have just finished yet the athletes are already thinking about Rio in 2016! They know it’s years away yet they’ll still be out there day after day, in all weathers training for that one day. Their mindset is one of persistence and endurance. Even on the day itself they don’t know whether or not they’ll get a medal, but they keep training because of the vision and goal they have to succeed.
It’s the same with your business. You started it for a reason, and hopefully you have a vision of how it will look when it’s successful. OK, you don’t have a specific day when it’ll be successful but keep the flame of that vision alive when things get tough. Create the mindset of persistence – you will keep going and take the actions needed to become successful.
The thing is, why not spend the next 5 years creating a successful business as opposed to giving up now because things aren’t going to plan. What are you going to do for the next 5 years after you’ve given up – go back to what you were doing. Then you know that there’s no way you’ll succeed. Wouldn’t it be better to keep on trying? You will get somewhere with persistence, it may take a while, but isn’t that better than just giving up?
It’s important in your business to build trust with potential clients and to keep that trust with them in the future. Think about it, when you need some work doing on the house, or you want to find a nice hotel when on holiday what do you? Usually we ask our family and friends if they know a good plasterer, or plumber, we go on the internet to read reviews of hotels, restaurants etc.
Reflect Your Business
We want to know that whoever or whatever we use or go to is trusted to be good – it’s a natural human inclination, in effect we want to feel we are in safe hands.
It’s the same with your clients – they have to know they’re in capable hands and can trust you with their wants and needs. This is why testimonials and referrals are important, it’s simply a way to validate that you and your business can be trusted.
Think about what you can do to give your clients a good experience with you and your business. Build that trust – in effect, this is building your future income so go that extra mile and give your clients great service.
I’ve spoken before about having the mindset of a leader. What exactly is a good leader to you? For example, is a leader someone who has your best interests at heart, do they have integrity, are they honest, do they have what it takes to create a successful business, etc. Sit down and list the qualities a good leader has for you.
Be the Best Leader
If you’re looking to build a team and be a good leader, you should spend time having the qualities on your leader list. There’s no point wanting people on your team if you yourself haven’t got what it takes to lead them – they’ll soon see that and leave you. Think about it, if you’ve worked in a company and had a bad manager, you soon lose respect for them and don’t work as hard.
This is your business you’re building so spend time creating those leadership qualities which people admire and means that they love working with you. As you do that, you’ll attract the right people into your team – the ones who are looking for the leadership qualities you now have.
In the previous blog I spoke about procrastination. It can be a slog to do the tasks on your list so make it fun like creating a reward system for yourself. For example, give yourself a gold star every time you finish a task or whatever feels good for you – be playful about it. Get a book, write the task and say you’ll give yourself a star for making a phone call, two stars for setting up a meeting with a new client, etc.
Then start to treat yourself (you deserve it for getting the tasks done!) Say once you have 10 stars you can buy some new clothing, after 50 stars you can buy a great pair of shoes, a 100 stars gets you a pamper session. For the men out there, think of what you’d see as a treat – new clothes, shoes, maybe a golfing session, or tickets to a certain game. We’re all different so make the whole thing fun and reward yourself for creating a successful business.
How Many Points for a Facial?
Ultimately, we don’t appreciate ourselves enough at times, especially when running a business. We think of what we need to do and don’t take time to “pat ourselves on the back’” for what we’ve achieved. So start to make procrastination a thing of the past and watch the gold stars increase into the hundreds!
Starting a business requires you to be positive and to know inside that you’re doing the right thing. To make it a successful business, you have to have the confidence that you can do it. The phrase “Fake it until you make it” can be applied here – how you may ask?
Let’s say you’re starting in multi-level marketing (MLM) or networking business, then you’ll be responsible for building a team and helping the people in your team be successful. Initially you may have doubts – “what do I know about leadership”, “why would anyone follow me”, etc.
Be Your Dream Leader
We all have to start somewhere, so start by assuming you’re already a great leader and have what it takes to help people be successful. Think of a leader you admire, put yourself inside their mind and feel their confidence. Use your imagination to see yourself with that same confidence leading your team and taking the actions to create a successful business. The more you do this, the more you’ll actually start to behave, think and act like a great leader.
This is because your mind and brain will create the beliefs you require to be successful. Many people think as you work towards being a leader, you’ll become one but the opposite actually works, as you believe and think of yourself as one, it happens in reality.
This can take some time so don’t be hard on yourself. Try to spend a few minutes everyday imagining yourself leading a big, successful team (even while brushing your teeth!). As with everything, the more you do this, the easier it gets. As your mind gets used to this, you’ll start to think of the actions taken by leader, you’ll behave like one and soon you’ll be attracting people to your business.
What sort of people do you hang around with? Are your friends and acquaintances upbeat and positive, or do they like moaning about the world, the economy, how they’ll never afford the car they desire, etc. Of those two groups of people, which do you think have a chance of being successful? Hopefully you said the former group!
Find the Right Crowd
Think about successful people like Richard Branson – do you think they sit around complaining or rather, do you think they let nothing stop them and take action until they succeed. The fact is, we all have setbacks in life, on a personal and professional level. What sets the successful people apart from the complacent ones, is that they never let these setbacks stop them from achieving their goals and dreams. They always focus on being successful whatever their situation.
So think about your friends and the people in your life. Wouldn’t you rather be surrounded by positive people who will support you in your endeavours to create a successful business. When times are bad in our business, we need such people to encourage us and keep going, rather than giving in to people who have the “I told you so” attitude.
That doesn’t mean you drop all your friends. Rather, start to read books which encourage a positive attitude – look on the Internet for sites and articles, e.g. www.success.com (make it your home page!). Go to networking events just to meet like-minded people. Doing these things will help you realise that you’re not alone in creating a successful business. Just like we feed our bodies with healthy food, our thoughts and emotions need a supply of “positive” food to help us along.
Are you worried about making a success of your business? Ultimately, it boils down to our mindset – are we completely sure we can be successful?
A few weeks ago, I went to a lovely village called Broadway in the Cotswolds, England. I had a route I wanted to use at the back of my mind but used the sat nav as backup. The sat nav led me a completely different way and throughout the journey I was wandering whether it was taking me to my destination! Eventually I realised that it was 🙂
But the thing which struck me was that when I didn’t know for sure, I had many doubts about the sat nav – why was it taking me this way, would I even get there. Once I knew it was right, those doubts fell away and I could enjoy the journey knowing I would arrive where I wanted.
What struck me is how similar this is to creating a successful business. If you have no business training and are trying to create one, then you may worry and have doubts – have you got what it takes to be build a strong business.
The flip side is if you’re new to business yet know without a doubt that you can be successful – see how different this feels. One make you hesitant about the actions you’re taking, the other gives you the confidence to do what it takes.
That is how you need to think/feel if you want to build a successful business – be 100% certain that it will happen and that you are taking the steps and actions that will get you there. Just feeling like that gives you the confidence to do what it takes. It’s the doubtful thinking which causes us to give up or feel we can’t achieve it so let go of those.
So set yourself the destination of success – see yourself leading a successful, happy business and know with complete certainty that you will reach it.