A problem many of us suffer from is procrastination – putting off tasks until a more convenient time, or tomorrow (which never comes!). With a business, we enjoy some things and it’s easy to do actions related to that, but some tasks can be a struggle which we find easy to put off (phoning potential clients, writing marketing material, etc.)
There are many reasons for procrastination:
- Overwhelm – you have so many tasks to do it’s easier to throw your hands in the air and do nothing.
- Fears – what if you do all these things and nothing comes of it, will you have failed.
- Or what if it leads to great success – can you handle the responsibility and demands on your time? Sometimes it’s easier to do nothing because at least that way you don’t have to deal with the consequences.
- You don’t feel you have the ability to do the task and you’ll do it badly, so why bother.
Take a look at why you procrastinate. If it’s a case of overwhelm, then prioritise your tasks – which ones will lead to more income or more customers, do those first if that’s what you want. Take one task and break it down into manageable steps. Ignore the unimportant tasks until you’ve done the priority tasks.
If procrastination is because of fears then you need to work on this otherwise you won’t achieve your goals. Find yourself a good coach, talk to a friend about it, write about it, anything which helps. Why waste your energy on procrastinating when you can spend it usefully getting over your fear blocks – as with most things, once faced and out in the light, they lose their ability to scare you.
It could be that you’re just lazy! In that case, outsource the tasks you can’t face doing. Maybe you can swap with someone else. There are always people who love doing the things you really don’t want to, so find them and work out how you can pay them if you don’t have the funds.
We have no problem doing the things we love, so take some time to work out what causes you to stop doing the things you have to do. You owe it to yourself to create that successful business and not spends days, years putting off the tasks that will lead you there.